Facebook Appoints Alex Schultz As The New CMO.

Facebook has recently promoted a long-time executive, Alex Schultz to the C-suite to fill the vacant position of the CMO.

Alex Schultz is the former VP of product growth and analytics. He has been working for Facebook since 2007. Schultz made this announcement on Tuesday through a Facebook post.

Schultz will replace Antonio Lucio, who joined had to Facebook in 2018 and announced his withdrawal last month. In a statement, Lucio said that he was leaving the company to “dedicate 100% of my time to diversity, inclusion, and equity.”

Announcing his new position, Schultz wrote in his Facebook post about his plan to bring “experience in segmentation, targeting, and measurement”. He aims to extend the already massive reach if Facebook.

Schultz is the executive sponsor of Facebook’s LGBTQ resource group. He had recently mentioned that Facebook is the first workplace where he feels “truly safe to be gay and be open about it.”

Schultz had recently acknowledged Facebook’s precarious position in the public eye on the matter of the US presidential election. When asked about Facebook’s disappointing performance around platform enforcement, Schultz said that in the last four years, he had spent most of his energy working on safety at the company.

His works include community standards enforcement report of Facebook, a new quarterly accounting of the company’s efforts to clear its platform of hate speech, harassment, and other rule-breaking behaviour.

Recently, Schultz said in a Facebook post, “I believe deeply in the good Facebook’s products do, we have all seen it through this pandemic as billions of people have connected with family and friends socially online while staying physically apart and slowing the spread of the virus.

At the same time I think scrutiny of any new technology is appropriate and there are ways we can, and should, improve without losing all the good.”