Popular OTT platform, Netflix, has decided to put an end to its 30-day free trial policy across all countries. Right now, if a customer wishes to explore Netflix for free, he/she will be completely disappointed. The company has completely withdrawn the feature from its official site.
Streaming and other service providers generally offer generous trial policies ranging from weeks to even several months in order to entice new customers to sign up for their product. With the help of these free trials, these service providers are also able to convert a lot of otherwise non-interested buyers into long-term clients. Netflix did the same with their 7-day and 30-day free trial options.
Currently, the Help Center of Netflix reads:
Free trials are not available, but you can still sign up and take advantage of all Netflix has to offer. There are no contracts, no cancellation fees, and no commitments. You have the freedom to change your plan or cancel online at any time if you decide Netflix isn’t for you. As a Netflix member, all our plans give you access to our full catalogue of TV shows and movies. Choose a plan that works for you and sign up for Netflix!”
In response to enquiries, the company has said that they are looking at new ways to attract new members in order to provide them with better Netflix experience.
In countries like South Korea, free trial is still available for some time. However, in the UK, the company is providing free services in the second month rather than the first.
This is not for the first time that a streaming service has decided to end its free trial policy. Earlier in June, Disney+ did a similar thing just before the release of the highly anticipated filmed version of Hamilton on July 4. The trick worked as many new customers signed up for the platform.
Netflix also has certain shows to be released in the recent future. These include Season 4 of The Crown, The Trial of the Chicago 7, and David Fincher’s Mank. While these are not hyped as much as Hamilton, entertainment experts still believe that Netflix is going to see a significant rise in membership.
In a very strange move, Apple has decided to extend its year-long Apple TV+ subscription which it gives along with new Apple devices in 2019. These subscriptions which were to end in November 2020 will be continued until January next year.